6 quick and easy SEO wins you can do today

The Internet is full of suggestions (some more useful than others) of SEO improvements. How do you know where to start? Sure, creating brilliantly optimised content can make a huge difference, and building useful links is also a valuable component of great SEO, but these things take time.

Fortunately, there are some quick SEO wins that you can do yourself that will make a real difference.

In this blog, we’ll go through 6 of the best SEO quick fixes. Actioning these fundamental SEO exercises will lay excellent foundations for the more interesting stuff. Once you’ve completed our quick SEO checklist, your content creation and link-building efforts will be far more effective.

1). Broken links


Broken links are a great example of a quick SEO win. What’s the fuss with broken links? Firstly, broken links cause frustration and irritability to users. Secondly, Google doesn’t like you irritating visitors, and so that is a huge no-no in their eyes. If they go unnoticed or uncared for, broken links can ultimately be detrimental to your website’s organic ranking.

quick seo wins

Task: 

Use a tool such as SEMrush or the online brokenlinkchecker tool to scan through the broken links and then go and remove them or fix them. While you are going through those links, make sure any outbound links only go to good quality websites that you want to be associated with.

2). Meta descriptions


A meta description is a snippet of 320 character that summarises a page’s content and is what Google displays in its search results. In fact, the primary purpose of a meta description is to get the visitor from Google to click your link. Treat those 320 characters as free advertising copy that has one purpose – to get the searcher to choose your entry above any other.

seo quick fixes

Task:

Again, using tools such as SEMrush or Screaming Frog, ascertain whether all of your pages have meta descriptions. Fill in the blanks and edit existing meta descriptions so that they’re all unique and ensure to include the focus keyword for which you’ve optimised the page. You should also be able to add meta descriptions to your blog categories and tags providing even more clues to the search engines as to your areas of expertise. Remember to include a call-to-action in your meta description! Use active words to invite users to click on your link – use phrases such as “find out more here” and “take a look now”.

3). Alt tags


Your images in your posts and pages are there to entice people to read your text and should be relevant to your content. But search engines cannot look at those lovely images and decide what they portray. Think of an alt tag as a description to tell search engines what the image is of – alt tags are effectively ‘image SEO’.

how to win seo

Task:

Figure out whether your images currently have alt tags by using a tool such as SEMrush or ScreamingFrog. You don’t need to spam your target keyword into every alt tag, so we recommend that you use a few keyword variations. Check out tools such as LSIgraph to find alternatives for your target keyword.

4). Check the indexing status of your site


Indexing is the process of adding web pages into Google search. If your pages aren’t indexed, it’s impossible to drive any organic traffic to your site as they won’t show up in Google’s SERP.

seo improvements

Task:

Go to Google and type “site:yourdomain.com”. The result will show how many of your pages Google has indexed. Is this a different result than you had anticipated? Too few pages suggest that Google is struggling to index all of your pages, whereas a higher amount of pages indicates an issue with duplicate content.

If there are any discrepancies, you want to go into (or set up!) your Google Search Console account (formerly webmaster tools), and you can test and submit sitemaps there.

5). Boost pages that are close to ranking


It’s reported that, at a minimum, 75% of clicks go to the first page of search results. If you’re ranking at the top of page 2 and you’re able to up your positioning to page 1, you’re significantly improving your chances of a user selecting your result.

seo techniques

Task:

Understand where you’re currently ranking for your set of keywords. If any pages are ranking in the low-teens, do a check to make sure content is optimised appropriately and make amendments where necessary.  This step is also where you made need to create new content to boost your authority on the subject. That could be in the form of building pillar pages or adding related blogs.

6). Ensure your pages are formatted properly


Google certainly favours content that is properly formatted. Well formatted content consists of an H1 tag, an H2 tag and then H3 tags for subheadings. Those headings and subheadings should feature your keyword and its variants.

easy seo tips

Task:

Use tools such as SEMrush and Screaming Frog to make sure each page has only one, unique, H1 tag. Go through other content on your site to ensure both the reader and Google can grasp the main topics of your posts through the headings.

Help with quick SEO wins


If you’re reading this post and feeling slightly puzzled – do feel free to contact us for help with quick SEO wins! We provide SEO support to clients looking to make some small SEO changes to those who want to overhaul their current SEO process completely. To get started, feel free to request a free, no-obligation SEO audit below.

 


seo audit

 

quick seo fixes

Author – Lizzie Griffiths

Lizzie is a digital marketing executive at Toast Inbound. She works with clients to help them achieve their SEO goals and improve their presence in Google’s search results.

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