Content Marketing

At Toast Inbound we provide content marketing solutions for a range of clients. Our content marketing blog offers you valuable insight and the latest industry news and techniques that you can use to take your content marketing to the next level. We offer a number of different types of content marketing services to all of our clients and have proven that our techniques work. The Toast Inbound office is based in Banbury, but we work nationally, we currently provide content marketing solutions to a range of clients across Oxfordshire, London, Reading, Birmingham, Hampshire, Berkshire and Milton Keynes.

digital marketing podcasts

The Top 39 Digital Marketing Podcasts That Will Enhance Your Content Marketing

Why spend big money on paid-for marketing courses when you can just tune-in to free podcasts that provide you with the latest content marketing strategies from some of the industries leading experts? Podcasts are a great way to learn on the move, or when multitasking. However, with thousands of marketing podcasts now freely available for […]

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content marketing research

4 Effective Content Marketing Research Steps to Take (That Actually Work)

All too often marketers simply post content on their website for the sake of having fresh content for their visitors to look at. However, if the actual aim of your content is to attract new visitors and convert them into leads, then content marketing research is a crucial step to take before you post anything. […]

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What are the benefits of a content creation agency and how can you choose the right one?

Creating high-quality content for your website can be time-consuming, frustrating and confusing if you don’t have the time or knowledge to do this correctly. Luckily, you can choose to work with a content creation agency that can do all of this for you. Why content is crucial and how can you use a content creation […]

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seo and content marketing

Understanding that SEO and Content Marketing need to work together is key

Inbound marketing is a mixture of different disciplines all coming together. Sometimes, how they interact, compete, and complement one another might seem uncertain. That seems to be the case with SEO and content marketing. Rather than being two separate practices, however, we’re going to look at how SEO is actually dependent on content marketing and […]

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what is content marketing

What is content marketing and why is it so important?

When you’re searching the web for a way to make sure your promotional strategy packs a punch, you might stumble onto the phrase ‘content marketing.’ You might even feel as though you have a vague idea of what it is and more importantly, what it could mean for your business. After all, based on the […]

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content strategy

HubSpot’s new content marketing tool helps users dominate topics and increase website traffic and conversions

We’ve probably all read, seen or heard that the era of filling pages with a keyword (even a long tail one) no longer impresses google and the search engines. They want to see content marketing with your chosen topics covered from a number of angles (so different variants of the keyword) and in a natural […]

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Creating Buyer Personas

How you can create and benefit from Buyer Personas

What are buyer personas? A buyer persona is a fictional, generalised profile of your ideal customer. Buyer personas are essential when helping to understand your current customers and prospective customers better, making it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. This makes a buyer persona far […]

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videoforbbmarketing

Why is video the future of content marketing?

Today, 55% of people watch videos online every day. This explains why marketers who use video grow revenue 49% faster than non-video users. Many believe that advertising videos are limited to only B2C companies however, this is not the case. Video marketing also extends to B2B companies, which is often the most effective method of sourcing […]

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admin ajax

Don’t have time to write blog posts?

Producing new content for a website can be a time consuming business. You need to research focus keywords, write blogs and other copy, source some images, put it all up on the site and SEO it. One of main reasons that people don’t publish enough new content to their website is that they don’t have time to […]

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