What is content marketing?
At Toast Inbound, we define content marketing as an inbound marketing method, which has a key focus on creating and distributing valuable, relevant and consistent content to attract, convert, close and delight. This content is created based on a specific target audience and is ultimately designed to drive profitable customer action.
The dictionary definition of content marketing is:
noun: content marketing a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Once you have created this content that educates or solves a particular problem, you need to go and place that content where it will be found.
Toast Inbound have a dual role in content marketing.
Firstly, we can help you to produce the content needed. We have the SEO and copywriting skills that combine to create premium content for your prospects and customers to view.
Secondly, Toast Inbound has the digital marketing experience to work with you to get the content posted on every ‘owned’ channel and also in influential ‘earned’ channels.
Finally, Toast Inbound also has the experience to promote content through paid for advertising. We are able to set up and manage paid-for channels, where they are needed, to boost activity or broaden distribution.
We provide our content marketing services from our office in Banbury, Oxfordshire.