Content Marketing

Ask google how to make a difference online and their answer is "great content"

Once you have created content that educates or solves a particular problem, you need to go out and sell that content

How do I use my content to win business? Use content marketing!

What is content marketing?

At Toast Inbound, we define content marketing as an inbound marketing method, which has a key focus on creating and distributing valuable, relevant and consistent content to attract, convert, close and delight. This content is created based on a specific target audience and is ultimately designed to drive profitable customer action.

The dictionary definition of content marketing is:

noun: content marketing a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Our process

digital marketing process

The challenge of content marketing is two-fold

  • You have to create the right kind of content the people are looking for and that answers their questions
  • Once you have created this content that educates or solves a particular problem, you need to go and place that content where it will be found.

There are many different methods of content marketing.

  • The content can go on your website and we can optimise the content for search engines using our SEO tools. That can be amazingly effective – but there are other channels for content publishing.
  • Social media sites can be a great channel for content marketing but first, you need to know it is right for your marketing personas and secondly, you need to shape the content to fit the site. Each has its own preferences! 
  • Finally, there are what we call ‘earned channels’ – where your content is so good others want it on their sites too. The links from these sites can be a really important part of any content marketing strategy.

Why Toast Inbound?

toast inbound digital marketing agency

Toast Inbound have a dual role in content marketing.

Firstly, we can help you to produce the content needed. We have the SEO and copywriting skills that combine to create premium content for your prospects and customers to view.

Secondly, Toast Inbound has the digital marketing experience to work with you to get the content posted on every ‘owned’ channel and also in influential ‘earned’ channels.

Finally, Toast Inbound also has the experience to promote content through paid for advertising. We are able to set up and manage paid-for channels, where they are needed, to boost activity or broaden distribution.

We provide our content marketing services from our office in Banbury, Oxfordshire.

Contact us to find out more

Some of the tools we use to deliver this service

SEO google analytics
HubSpot marketing support
wordpress for lead generation
SEO Tools SemRush
SEO tools screaming frog
Digital Marketing Adobe Tools
digital marketing tools trello
inbound marketing tools basecamp

Need help from Toast Inbound?

If you’d like to discuss a new project we’d love to hear from you.

Fill in our contact form or call us on 01295 221296.

Get started with Toast Inbound