Unlike traditional marketing, where the marketer had all the control, inbound marketing is concerned with empowering and enticing customers in to a business. In the article we are looking into why and how to introduce Inbound Marketing.
The methodology of inbound marketing focuses on: attract, convert, close and delight strangers who eventually become promoters of inbound marketing. The key components of inbound marketing is the use of buyer personas. These allow businesses to get to know their customers and create the right content to attract potential customers.
The Inbound Infographic aids businesses when they wish to introduce Inbound Marketing into their organisation. Providing a step by step account on how to effectively use inbound, in three simple phases your website can be fully adapted to attract customers based on buyer personas, therefore allowing your business to increase its traffic.
Phase one focuses on discovery and analysis. This phase encourages you to gather critical information on how to define goals and objectives, resources, brand and communications, customer insight, complete a written strategy and technology. Each sub-section provides clear information and instructions on how to gather the correct research to create your content.
Phase two is centred on laying the foundation of your inbound marketing infrastructure. Describing the importance of keyword development, creating personas, content marketing and keeping it up-to-date. As well as focusing on the necessity of referring back to analytics and reports, handling social media and ensuring the correct segmentation of your content.
Lastly, phase three’s primary concern is the use of inbound tactics and the execution of them. The Inbound Infographic provides a clear example of how funnelling unknown prospects can lead to loyal customers.