Digital Marketing News

Digital marketing news from Toast Inbound

Vacancies, staff news, office banter and other thoughts from Toast Inbound, about Toast Inbound.

digital marketing podcasts

The Top 39 Digital Marketing Podcasts That Will Enhance Your Content Marketing

Why spend big money on paid-for marketing courses when you can just tune-in to free podcasts that provide you with the latest content marketing strategies from some of the industries leading experts? Podcasts are a great way to learn on the move, or when multitasking. However, with thousands of marketing podcasts now freely available for […]

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quick seo wins

6 quick and easy SEO wins you can do today

The Internet is full of suggestions (some more useful than others) of SEO improvements. How do you know where to start? Sure, creating brilliantly optimised content can make a huge difference, and building useful links is also a valuable component of great SEO, but these things take time. Fortunately, there are some quick SEO wins that you […]

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outsourcing seo

5 questions to ask a prospective agency when outsourcing SEO

There’s a myth in the business world that search engine optimisation (SEO) is some sort of black magic. We can tell you now that SEO isn’t magic, but there are several dimensions to it! Good SEO requires both a technical mindset to maintain a website to Google’s exacting (and ever-changing) standards as well as a […]

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hubspot support

Top 6 digital marketing blogs for marketing managers

There is no doubt that Digital Marketing is moving at an incredibly fast pace. Whether you’re just starting out in digital marketing or you’re a seasoned pro, it’s impossible to keep up with all the content that’s being written on the subject. Any successful Marketing Manager will have a selection of digital and inbound marketing […]

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location based SEO

Location based SEO – how to rank for a targeted area

Why the need for a change in SEO tactic? “Google estimates that 73% of online activity has to do with local searches” The discipline of SEO has evolved greatly in recent years. You can attribute this change to Google’s ever-evolving Search algorithm, but also to the fact that the way we’re searching is changing. Long-tail, […]

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content marketing research

4 Effective Content Marketing Research Steps to Take (That Actually Work)

All too often marketers simply post content on their website for the sake of having fresh content for their visitors to look at. However, if the actual aim of your content is to attract new visitors and convert them into leads, then content marketing research is a crucial step to take before you post anything. […]

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seo analysis tools

5 of the best SEO analysis tools within SEMrush

There are hundreds of different SEO analysis tools available on the market with a range of price tags suitable for all budgets. When it comes to the best SEO analysis tools, price is not always indicative of how useful the tool is. For example, at Toast Inbound we’re huge fans of LSIgraph, a free tool […]

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8 tips to really drive your B2B lead generation in 2018

How are you going to make a difference to your lead generation success this year? A new year – a new you right? You’re going to really drive hard to get more leads and really ramp up the lead generation activities to win more new business opportunities. It’s going to be different this year – […]

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hubspot support

Getting extra support for HubSpot

Why would you be looking for some extra support for HubSpot? Do you feel like you’re not getting everything that you could out of HubSpot? Well, you are not alone! While the HubSpot platform already includes some great support to help many of its users, estimates have shown that businesses may only use 40% of […]

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What are the benefits of a content creation agency and how can you choose the right one?

Creating high-quality content for your website can be time-consuming, frustrating and confusing if you don’t have the time or knowledge to do this correctly. Luckily, you can choose to work with a content creation agency that can do all of this for you. Why content is crucial and how can you use a content creation […]

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seo and content marketing

Understanding that SEO and Content Marketing need to work together is key

Inbound marketing is a mixture of different disciplines all coming together. Sometimes, how they interact, compete, and complement one another might seem uncertain. That seems to be the case with SEO and content marketing. Rather than being two separate practices, however, we’re going to look at how SEO is actually dependent on content marketing and […]

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what is content marketing

What is content marketing and why is it so important?

When you’re searching the web for a way to make sure your promotional strategy packs a punch, you might stumble onto the phrase ‘content marketing.’ You might even feel as though you have a vague idea of what it is and more importantly, what it could mean for your business. After all, based on the […]

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latest seo technique

Latest SEO technique: Topic Clusters

Search engine optimisation is more than just an online marketing tool. It’s a discipline, and one that evolves over time and not only as its users become more expert. SEO develops as Google and other search engines change their algorithms over time, promoting new practices while letting others become entirely obsolete. One of the latest […]

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hubspot support

Benefits of buying HubSpot through a HubSpot partner agency

How a HubSpot partner agency can help you get the most out of HubSpot. Many people know Hubspot as one of the best inbound marketing platforms available at the moment, as it is used by many different kinds of businesses for sales and marketing success. HubSpot covers all aspects of inbound marketing and inbound sales […]

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seo audit

6 key benefits of performing an SEO audit

So you’ve checked out your website’s performance in Google Analytics and found that organic traffic is flat or down. You may also have noticed no movement in the number of leads your digital marketing and website are generating. You’ve heard that SEO can help improve your presence in search engine results – but which SEO […]

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gdpr and digital marketing

Common GDPR Questions Answered

If you’re not familiar with GDPR, now’s the time to accustom yourself with this new bit of EU law that will be coming into force on 25th May this year. GDPR, formally General Data Privacy Regulation, is a piece of EU legislation with two primary goals. The goals of GDPR are to: 1). Establish one […]

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content strategy

HubSpot’s new content marketing tool helps users dominate topics and increase website traffic and conversions

We’ve probably all read, seen or heard that the era of filling pages with a keyword (even a long tail one) no longer impresses google and the search engines. They want to see content marketing with your chosen topics covered from a number of angles (so different variants of the keyword) and in a natural […]

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Why Inbound Marketing is beneficial for a business development strategy?

Business Development is a term used for a multitude of activities, depending on who you talk to or the role you do. However, no matter what you mean by business development, every definition of the term will have one thing in common – the need to reach out to people who have an interest in […]

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Introduce Inbound Marketing

How to introduce Inbound Marketing Infographic

Inbound marketing has flipped the idea of traditional marketing on its head. Unlike traditional marketing, where the marketer had all the control, inbound marketing is concerned with empowering and enticing customers in to a business. In the article we are looking into why and how to introduce Inbound Marketing. The methodology of inbound marketing focuses […]

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creating a corporate video

Creating a Corporate Video – What to Consider

A few months back, we announced that we’re now able to create corporate videos for websites: from concept through to final edit. We decided we ought to practice what we preach and shoot our own promotional video for Toast Inbound. We’ll tell you more about how that panned out in a future blog – however, […]

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Digital Marketing Event in Bicester

After the success of our Grand Digital Marketing Tour events in both Abingdon and Banbury, we decided we ought to host a Digital Marketing event in Bicester. The Bicester event will be held on Thursday 14th September, from 12-2pm, at Bicester Hotel, Golf and Spa. Digital Marketing is evolving at a rapid speed – partly […]

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Bakery Shop front design

The Grand Digital Marketing Tour comes to Banbury

At Toast Inbound HQ recently, a member of the team stumbled across a statistic about how future customers will interact with companies to buy products and services. That really got us all thinking about how pivotal a role digital marketing will play. Why? Well here is that statistic: “By 2020, customers will manage 85% of […]

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Creating Buyer Personas

How you can create and benefit from Buyer Personas

What are buyer personas? A buyer persona is a fictional, generalised profile of your ideal customer. Buyer personas are essential when helping to understand your current customers and prospective customers better, making it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. This makes a buyer persona far […]

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Digital Marketing in Banbury

Doing our bit for Digital Marketing in Banbury

How could Toast Inbound help with Digital Marketing in Banbury?  Last week, Toast Inbound hosted the Banbury instalment of ‘The Grand Digital Marketing Tour’. GDMT was born because we realised the correlation between advances in the digital world and the change in the way buyers are interacting with businesses will significantly impact Digital Marketing strategies. […]

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videoforbbmarketing

Why is video the future of content marketing?

Today, 55% of people watch videos online every day. This explains why marketers who use video grow revenue 49% faster than non-video users. Many believe that advertising videos are limited to only B2C companies however, this is not the case. Video marketing also extends to B2B companies, which is often the most effective method of sourcing […]

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The Future’s here… the Future’s Video

Since the Internet burst onto the scene and became publicly available in the early 90’s, its exponential growth has revolutionised the way we live in practically every aspect of our lives. In January 2017, it was estimated there are 3.773 billion users globally, defining the Internet as the world’s largest marketing platform. Throw social media […]

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Why should I use a CRM system

Why should Marketing insist on a CRM System

The Basics of a CRM System A CRM, or Customer Relationship Management, is a system that allows companies to track their future and current customers interactions. An effective CRM system should allow sales and marketing teams to efficiently interact with prospects or customers. Which companies use a CRM system A company who wishes to maintain […]

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what is search marketing

What is Search Marketing?

Search engines have been our go-to information source for a while now. It’s estimated that globally, 3.5 billion searches are made a day on Google alone. What does search marketing have to do with this? Well, as the name suggests, search marketing is a tactic used to gain online presence and traffic via paid and […]

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inbound sales tips

Inbound Sales Tips for 2017

Sales and Marketing gurus, HubSpot, have released “107 Sales Statistics to Help You Sell Smarter” and as we appreciate that you’re very busy, we’ve taken time to help you out and we have trolled through them all to give you the six best inbound sales tips for 2017.

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Top tip – wondering what to do next with HubSpot? Workflows!

As one of the UK Gold Partners, Toast Inbound gets a good number of enquiries from recently signed up HubSpot customers asking what to do next with HubSpot. For them, “onboarding” is complete, training is done, everything is working – but they know there is lots more to achieve! So – what to do next […]

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newingoogleanalytics

Low down on what’s new in Google Analytics 2017

Google state on their website that their mission is: “To organise the world’s information and make it universally accessible and useful” Since 1998 they’ve been doing just that. They’re pioneers in search, with their dominance showing sign of halting as they continue to revolutionise the way we make decisions. At Toast Inbound, we understand that […]

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inboundmarketingtips

Inbound Marketing Tips for 2017

Summarising 107 Sales Statistics to Help You Sell Smarter… continued  In December, we took you through the best inbound sales tips for 2017. In HubSpot’s “107 Sales Statistics to Help You Sell Smarter”, they also snuck in a few marketing statistics that we think are relevant for anyone looking at inbound marketing in 2017. Here’s […]

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Hubspot and WordPress

Hubspot has a pretty hefty content management system for sites hosted on their COS, but what if you need to integrate Hubspot and WordPress? As WordPress experts we help businesses that want to retain their existing WordPress install and integrate all of Hubspot’s functionality into their current site. Hubspot and WordPress can play very nicely together if everything is […]

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Get more from your website with Hubspot and Toast.

Simply ‘having’ a website doesn’t cut it in today’s search and social-fed traffic to your website. Not being able to identify and nurture visits to your site is a huge problem, and not knowing when you’ve achieved a new business conversion directly from your digital efforts is painful. Enter HubSpot Welcome to Hubspot. Hubspot closes […]

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Get more from my WordPress website

We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.  Push a bit and the bottom line is that the website is not bringing in anything like the business that they expected. So if that is you, then you are not alone by […]

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Don’t have time to write blog posts?

Producing new content for a website can be a time consuming business. You need to research focus keywords, write blogs and other copy, source some images, put it all up on the site and SEO it. One of main reasons that people don’t publish enough new content to their website is that they don’t have time to […]

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Who is visiting my website?

When I am talking to marketers and business owners about their website ambitions, one of the most common questions – of course – is ‘who is visiting my website?’ By that they don’t mean the IP address that Google Analytics gives them, but the actual name of the person visiting the site. Now, as we […]

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Who is visiting my website while I’m on holiday?

I don’t know about you but I never quite manage to fully relax on holiday. There’s always the fear that you’re missing business whilst sunning yourself and if you’re not responding to opportunities this week, then where is your business coming from next month? Just who is visiting my website while I am away?   […]

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Social Media Marketing for Business – Three of the Best

Pinterest’s unique, visual approach to content makes it the perfect platform for media-focused businesses. The ‘buyable pins’ feature also means that prospective customers can purchase your product directly through the platform, rather than being redirected back to your site first. Utilize the 500-charcter per-pin limit with some sound SEO, and you’ll find Pintrest to be […]

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Marketing technology trends

The height of Marketing Technology when I was a marketing junior was a nifty invention from Microsoft called Excel. It was the one place to record contacts details, leads from shows, and other prospect lists. If you wanted to track a contact from the first connection to a valued customer you had to have a […]

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Can I win customers through facebook? – Your Top Tips

Knowing how to win customers through Facebook is undoubtedly a very useful business skill. Using the platform in this way isn’t exactly a new concept, but more and more businesses are adopting Facebook as a marketing tool. And with good reason! It is considered the most powerful platform in social media because of the sheer […]

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A step by step guide to creating a LinkedIn company page

Are you wondering why you would want to invest in creating a LinkedIn company page? LinkedIn is very important in B2B marketing. We all know how huge social media is these days, whether you have a business page on Facebook, Twitter, or Instagram. But LinkedIn is not just a social media site; it’s especially for […]

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seo myths

17 SEO myths you should leave behind

Search engine optimisation has been important for businesses for many years now. As the majority of people who search for your business or services are going to be using search engines, it’s crucial that you are optimised enough for them to find you. There are lots of different methods and factors that go into SEO […]

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Inbound Marketing Campaigns

Quick Checklist for Inbound Marketing Campaigns

How to run an Inbound Marketing Campaign Finally completed your Inbound Marketing Campaigns? But, not too sure that you’ve created an effective inbound marketing campaign that will generate leads? It is only in recent years that running a marketing campaign meant that marketers no longer needed to keep their fingers crossed. The Toast Inbound checklist: […]

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Content Mapping, Inbound Predictions and How to Introduce Inbound Marketing

What we learnt from Oxford HUG – including how to introduce inbound marketing On 23rd November, the Toast Inbound team ventured down to Oxford to take part in the Oxford HubSpot User Group (HUG). We were greeted warmly by lots of familiar faces from previous HUGs and got started with the evening. We covered topics […]

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marketing metrics to care about

6 Marketing Metrics to care about

Measuring the right marketing metrics in your campaigns is absolutely imperative for knowing how you’re doing, how you can improve, and what you can change. It can also help you to know exactly where your budget is going, and make the most of your various budgets. There are lots of metrics that you can track […]

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Ross Ross Branding Image

Creating Great Premium Content

Whether they’re white papers, infographics, guides or ebooks, premium downloads are a seriously effective way of turning visitors into leads.  But how exactly do you create a piece of great premium content that’ll convince anonymous visitors to hand over their personal information? Firstly, just like your blogs, your content needs to solve a problem and […]

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Blue funnel icon

What is Inbound Sales? More than the welcome death of cold calling!

In the growing world of inbound marketing we are transforming the way that leads are created from our digital marketing presence. The emphasis is a constant flow of much higher quality leads and working with those leads until they are deemed ‘sales-ready’. This is quite a contrast to my early days in marketing when we handed […]

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Green Job vacancy icon

Inbound Marketing Internship Banbury Oxfordshire

Toast Inbound are always looking for graduates or those starting out in marketing to join our internship programme.  You will work for up to 6 months as a paid intern with the possibility of a full time job at the end.  The outline details of an inbound marketing internship are listed below. Toast Inbound are […]

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Dave Toast Biog

Business Social Media Platforms – Three of the Best

A few weeks ago, we took a look at three of the biggest names in business social media platforms: Facebook, Twitter and LinkedIn. This week, we’re going to explore three other business social media platforms that have grown exponentially since they’ve launched, and may just be the perfect tools for your marketing strategy. Google+ With […]

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Purple cogs icon

Content Marketing Strategy – Fundamentals

I see a lot of great blogs that go into the step-by-step minutiae of creating a content marketing strategy. But sometimes they assume that the fundamentals are fully appreciated by the reader. To make sure you’re aware of these when approaching the task at hand, here are our Toast Inbound Fundamentals. We never start working on an […]

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Janine Toast Biog

How to Write a Lead-Generating Blog

The good news is that you don’t need to be a great writer to be a great blogger.  Sure, copy that’s full of typos and grammatical errors won’t do much for your copy’s credibility, but it needn’t be perfect. So assuming you know your business and can write with a little conversational rhythm, here’s five points […]

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Ross Ross Branding Image

Why Doesn’t My Inbound Marketing Work?

Creating great content, blogging, SEO and guiding visitors through funnels and tunnels (or whatever you’re preferred visual marketing representation is) is Inbound 101. But on occasion, inbound marketers can – with the best will, knowledge and talent in the world, implement their marketing strategy on a website, and see absolutely no results. One such example […]

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Green inbound marketing icon

Define Inbound Marketing – it’s all about them, not you

I was recently explaining Inbound Marketing to a friend of mine, who also happens to be the MD of a major consultancy business. I was using his new website to try to define inbound marketing, along the lines of being “all about them (i.e prospects and clients) and not about you.” As we looked up […]

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Blue social media icon

Social Media for Business – The Big Three

There’s a broad spectrum of social platforms to utilize, each with their own unique features and communities. Best practices suggest we should target just one or two of these, rather than spread resources out across several. So to help you choose the best platforms for your business, we’ve broken down three social giants we find […]

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content marketing work

Making Content Marketing work – first look under the bonnet of your website

What can go wrong when making content marketing work hard for your organisation? Here is the scenario: Great client, nice looking WordPress website, existing content in need of a polish but otherwise all ok. Content Strategy has been done, personas are sorted, and a content creation calendar has been published. A really nice premium content […]

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Kelly Toast Biog

How to Optimise my Blog – 5 Simple Steps

Here at Toast Inbound, blogging is a big part of what we do. In fact, it’s one of our favourite ways to get useful content out to the right people. But even the most useful content can only go so far without proper optimisation. After all, there’s no point writing up posts no one can […]

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Content planning

It’s very easy to get all excited about the prospect of a new website, but content planning comes first. There’s no point having a website if no one can find it. Getting found is now far more involved that adding a few generic keywords to your site and proper meta descriptions. Content is king, and […]

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seo budget

SEO Tips… what is your SEO budget getting you?

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog I am going to look at the second question and I am going to base my answer on a recent conversation. Identities […]

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Inbound marketing table icon

What is inbound marketing? It’s about instinct.

In trying to answer the question “What is Inbound Marketing”, it is so tempting to say that Inbound Marketing is the opposite of Outbound Marketing – but that is way too simplistic.

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