Search Engine Optimisation, or SEO as it’s more commonly known, is one of the most effective methods of driving more traffic to a website. As such, a good SEO marketing agency is essential to steer you through this ever-changing digital marketing discipline also defined as search marketing.
Search marketing has exploded in recent years, due to our reliance on search engines. Google’s algorithms change daily, and methods that were once considered proper SEO etiquette are now penalised. Many company websites are also, unknowingly, being punished by Google due to insecure sites and uncorrected historical SEO techniques. Examples of bad historical SEO search practices include paid-for links on link directories, keyword stuffing, and duplicate page content.
At our Toast Inbound offices, in Banbury, Oxfordshire, we have the best tools to understand what is working on your website(s) regarding good SEO and what may be holding you back and the knowledge to put it right.
With all of our clients, one of the first things we do is conduct a full SEO report. The benefits of an SEO audit report are three-fold.
So your website is up to full health, and we’ve found out what you’re currently ranking for… what next? Using the buyer personas we drew out in initial meetings, we’ll generate a set of keywords that we’d like to target. We’ll take into account the current volume of traffic, the competitiveness as well as any variations of keywords. Once your keywords are determined, a content plan will be created.
At Toast Inbound we like to remain transparent in what we’re doing. We take time to educate our clients in SEO and have the tools to show you what impact it is having on their website traffic. We don’t pretend to our clients that SEO is a quick solution – we appreciate that time must be taken to nurture it properly. There’s a large SEO community on the web that we frequently monitor to make sure we’re up-to-date on best practices.
SEO has been portrayed too often as some highly technical ‘magic’ that SEO agencies perform on your website. It is actually a careful balance between content creation and technical optimisation. If your current supplier does not share its detailed SEO strategy with you or report on every action taken each month with any resulting activity, then please come and speak to us. Your SEO marketing budget can make a significant contribution to your digital marketing and shouldn’t be spent lightly.
Combining business experience and SEO experience with a transparent approach helps us to fully understand the needs or both you and your customer and communicate the best approach to you. This combination of skills means that when it comes to SEO, we are best positioned to develop your website and content for best performance. We also invest significantly in some important SEO tools, and know how to apply those tools for maximum effect. We are also familiar with all the popular SEO plugins that can be used on websites for excellent on-page SEO.
Whether you are looking for a one-off piece of SEO marketing consultancy, or want help with SEO marketing on a longer term, we are more than happy to help.