How many website pages have you read that don’t ask anything of you except maybe a timid “call us” or “fill in our contact form [if you can find it]”.
Every page of your website is an opportunity to prove to visitors that you can do what you say (e.g. case studies). Furthermore, they can convert a visitor into a fully fledged lead.
Optimising current content and creating new content is the starting point – with calls to action, specific landing pages and carefully crafted forms can work together to convert interest into action.
Toast will define, design and develop all of the content needed in, what we would term, the “middle of the funnel”. These contacts will have availed themselves of your educational material and now want to know more.
Each element would be completely focused on inviting the following of a link or the completion of a small form. That includes wording, images and positioning.
This gets you what we call marketing or sales qualified leads. Marketing qualified may not yet to be ready to involve sales. Sales qualified are so hot that you must pass them on as the prospect wants to engage!