How to get my content seen

How to get my content seen

Once you have created content that educates or solves a particular problem you need to go out and sell that content and make sure it is seen.

“How to get my content seen?” is the first challenge that inbound marketing addresses.

If you want to sell a car, there is no point locking it in a garage and waiting for someone to visit. It is just the same with your content. Once you have created content that educates or solves a particular problem you need to go out and sell that content.

Sure we can put it on the website and optimise the content for search engines. That can be amazingly effective – but there are other channels for content publishing. Social Media sites are one channel but there is more. There are what we call ‘earned channels’ – where your content is so good others want it on their sites too – and there are paid-for channels such as google ads.

What would Toast do for us?

Having produced the content for you, we would also look to get it posted through every owned channel and also in earned channels. We are also able to set up and manage paid-for channels where they are needed to boost activity or broaden distribution.

What key skills do we use in this activity?

Editor, Social Person, Designer, Optimiser/SEO-er

Where do this get me in the sales process?

You would know that your valuable content is being seen by as many potential customers as possible. You would know that you are only paying for content placing when the business case is clear. All this content will link to carefully crafted landing pages where emails are collected.

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