Implementing Inbound Marketing

Implementing Inbound Marketing

Implementing Inbound Marketing is a change of mindset.

…but then, you wouldn’t be on this page if you weren’t considering a change.

Do you remember those days when you implemented a marketing campaign by first creating a DM piece or an email blast? Then you had a week or two to think about the next stage…  Well, Inbound is the opposite in terms of implementation. You really have to get your ‘content ducks in a row’ and your downloads, calls-to-action, landing pages and automated emails defined and created right at the start. 

Sounds like hard work? Not when you consider the huge benefit that comes from setting up an inbound campaign – which is that it doesn’t run once, but can run forever. Toast have inbound campaigns set up over two years ago that still create marketing qualified leads ready for nurturing or responding to.

Think of it this way – instead of running a campaign to 1,000 people at a time that may be right or wrong for a prospect, you are running 1,000 campaigns at precisely the right time for each person responding to your content.  Which do you think gets better results?

So how does Toast Inbound help you get inbound marketing implemented in your organisation?

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