Need a lead generation website?

Need a lead generation website?

A lead generation website starts with education not sales

The best way to generate leads is to stop overtly selling your products and services and actually helping your prospects. We like to build lead generating websites that work hard for our clients, and the early stages of a project need to be done properly to make sure your site performs well.

If someone is researching how to paint their garage floor they don’t want a 3 for 2 offer – they want a guide to the different options depending on what the floor is made of. Make sense?

So be helpful! Share something of your expertise and experience. You’ve probably been asked every question at some time.

What would Toast do for us?

We will work with you to identify and develop downloadable guides, tips, how to’s, etc. that you can offer on your website and through social media. The cost to visitors for such useful information will simply be an email address.

From the email address we can tell you something about that person and their company (if B2B) from social media and our inbound marketing business database.

What key skills do we use in this activity?

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Where does this get me in the sales process?

You know what the prospect is researching, you will have profiling information matched from the internet, you can start nurturing with marketing automation.

Read more on how to create educational content.

Our Inbound Marketing Services