If someone is researching how to paint their garage floor they don’t want a 3 for 2 offer – they want a guide to the different options depending on what the floor is made of. Make sense?
So be helpful! Share something of your expertise and experience. You’ve probably been asked every question at some time.
We will work with you to identify and develop downloadable guides, tips, how to’s, etc. that you can offer on your website and through social media. The cost to visitors for such useful information will simply be an email address.
From the email address we can tell you something about that person and their company (if B2B) from social media and our inbound marketing business database.
You know what the prospect is researching, you will have profiling information matched from the internet, you can start nurturing with marketing automation.