Once we invested in inbound marketing and completely changed our approach to winning new business we also realised that imagining, designing and creating inbound marketing campaigns needs a whole set of skills.
We identified: Strategy, Project Management, Editorial, Copywriting, Social Media, Design, Web Development, Optimisation/Automation, SEO, and good old fashioned Marketing!
If you read through the list you’ll soon see that no one person could possible master all of these. You use different sides of the brain and all that sort of thing!
So if you want to create and run inbound marketing campaigns completely internally our message is start recruiting your team of 10!
If you can’t quite justify that, then why not work with a marketing agency that have ALL of those skills in-house. You can safely outsource your inbound marketing programme to us or you can combine your in-house skills with ours to run campaigns together.