Why spend big money on paid-for marketing courses when you can just tune-in to free podcasts that provide you with the latest content marketing strategies from some of the industries leading experts?
Podcasts are a great way to learn on the move, or when multitasking. However, with thousands of marketing podcasts now freely available for anybody to listen to, the biggest challenge can be finding podcasts that are actually going to help you with your digital and content marketing efforts.
To make deciding on which podcasts to listen to easier than ever, we have created a list of the best 39 podcasts that will help you with creating, converting and promoting content.
This one is for all of the die hard content marketers. In the Content Matters podcast, Andy Crestodina and Barry Feldman cover all things around content marketing. The episodes are roughly 22 minutes long and provide the listener with tactics on how to use content marketing effectively.
Ryan Hanley LOVES content marketing and this shows through in the Content Warfare podcast. The podcast is an extension to Ryan’s blog which sees him dig deeper into strategies, concepts and tactics to creating killer content. You’ll often hear from some great digital marketing masterminds (which many people pay to see).
The Marketing Over Coffee podcast is hosted weekly, in a coffee shop, by John Wall and Christopher Penn. The pair cover “old school” marketing tactics that take you offline and also the latest and greatest techniques in the modern digital marketing world. The podcast does cover some high-level things such as multivariate testing and technical SEO, so it’s a great place for beginners or even seasoned vets.
One of the most popular digital marketing podcasts hosted by John Jantsch, if you haven’t heard of this are you even a true marketer? The Duct Tape Marketing podcast has regular interviews with authors, experts and thought leaders who all share their greatest marketing tips. This podcast is probably better suited to people with a beginner to medium understanding of marketing. For all of you experts, keep on reading to find some more technical podcasts that you can pick at your brains.
The Content Inc podcast is hosted by the founder of the Content Marketing Institute and ‘godfather of content marketing’ – Joe Pulizzi. Joe believes in building a loyal audience through remarkable content. Although the podcast is no longer produced there are still 200 episodes readily available. Content Inc touches on Joe’s personal life and experiences as well as lessons he has learnt from other content marketing focused entrepreneurs. Each 10-minute episode has at least one key takeaway that you can use.
Gary Vaynerchuk… love or hate him, he really knows how to market a business online. The#AskGaryVee show was and still is a show on Youtube where Gary takes calls and answers questions in true Gary Vaynerchuk style. Since then the show has been converted into a podcast. #AskGaryVee is completely off the cuff so you get something different each time you listen, this could anything from advice for start-up businesses or how to repurpose old content online. If you’re looking for a podcast that will give you an action once you’re done listening then give the #AskGaryVee Show a shot.
Call to Action is a great podcast to learn how to convert leads more effectively whilst delighting customers along the way. The podcast is brought to you by Unbounce every Wednesday where they regularly speak to guests from marketing directors to conversion-centred designers.
This is the newest digital marketing podcast on the list, hosted by David Bain of SEMrush and supported his realm of guests. Search Marketing Scoop might be for those who enjoy the more technical side of SEO and marketing as they really do get into the nitty-gritty of things. The type of discussions you can expect to hear is Google algorithm updates and all of the up to date news of paid and organic search.
Growth Byte gives you the best startup growth content online and summarises it for you within 2-3 minutes. This means that if you don’t have time to listen to lengthy one-hour podcasts then you can get good information quickly. Also, since the episodes are so short you get a new one every day!
The Sophisticated Marketer podcast is hosted by Jason Miller, the content marketing manager for LinkedIn Marketing Solutions… so I guess you could say he knows his stuff. The podcast is published every two weeks and you can expect a very upfront, real talk about the latest trends and topics in marketing from Jason and his guests.
Brian Moran hosts this fast-paced podcast, where he provides you with insight from his experience growing and running a multi-million-pound software startup. Each episode is, you guessed it, 5-minutes long, which doesn’t leave any time for rambling on about unnecessary nonsense. These bite-sized episodes bring you marketing tips fast, which means you can spend your time implementing them.
Here’s another hardcore content marketing focused podcast, brought to you by CoSchedule. They will regularly have well-known speakers on from large companies who can talk about real experiences with using content marketing to grow a business. The podcast is jam-packed with actionable information you can implement yourself.
Mad Marketing is a podcast by Marcus Sheridian (the sales lion). The way that this podcast works is quite unusual in the sense that Marcus rarely does any interviews or has any guest presenters with him. Instead, he focuses on taking in the listeners questions and answering them in the best way possible. We find that this is a great way to understand real marketing challenges that are being faced.
If you’re serious about improving your content marketing then This Old Marketing Podcast is a must listen! It is hosted by two of the most well-known content marketing experts out there, Joe Pulizzi and Robert Rose (PNR). The pair covers a wealth of content related strategies that your business can implement. The last episode may have been in December, but there are still 211 episodes of timeless insights that are available to any content marketer.
As we all know, to become a successful content marketer, you need to master the art of blogging. Darren Rowse is a pro blogger and often speaks about his success at conferences. If you’re specifically looking for tips on how you can increase traffic, leads and customers from your blog then definitely listen to the ProBlogger podcast.
Hosted by the very well-known digital marketing expert Neil Patel, you already know this podcast is going to be good without even listening to it. This is a daily podcast that brings you 10 minutes of insightful marketing advice that you can take action on straight away. Marketing School is great for both beginners and experts as Neil and Eric don’t over-complicate subjects but still provide you with valuable information. If you’re looking to improve your overall knowledge, this is one of the best digital marketing podcasts you can listen to.
Here’s a podcast that’s going to help you optimise your content marketing to the max. This podcast from Ross Dunn and John Carcutt doesn’t overwhelm you with SEO tricks that are too technical to even think of doing. Instead, they give out helpful information that even beginners can use to boost their SEO efforts.
The Craft of Marketing podcast is hosted by well-known blogger and keynote speaker, Seth Price. Usually, Price is joined by some of marketing’s biggest names, such as Seth Godin and Rand Fishkin. Unfortunately, the podcast is a little outdated now, with the last episode being from 3rd April 2016. However, there are still some good all round evergreen practices that you can take from listening to the podcast.
Marketing Speak is a podcast hosted by regular conference speaker, Stephan Spencer. The podcast weighs in on important marketing issues which Stephan and his guests talk about. There is a range of topics discussed in this podcast which can really bolster your knowledge of digital marketing as a whole. As well as this podcast, Stephan contributes to a huge variety of other marketing shows and blogs.
The Content Marketing Institute winner of the best podcast last year, Edge of the Web is a must listen. Hosts Erin Sparks and Tom Bordbeck cover a range of digital and content marketing matters that you can take away. The podcast is a great way to stay up to date with the latest content marketing news and best practices.
Now you’ve made it past half way…
Hopefully, you’re discovering some new podcasts that can help you out.
If you’re serious about improving your content marketing strategy then we would highly recommend booking yourself into one of our content strategy workshops. This half-day event will provide you with crucial information you need to build a killer content marketing strategy for your business.
This podcast doesn’t entirely focus on content and digital marketing. It does, however, provide you with valuable information on design and conversions, the sort of thing any content marketing strategy needs. HubSpot designer Austin Knight is the mastermind being this podcast but has sadly stopped producing it. This means UX and Growth t is a little out of date now, with the latest one being published in the middle of last year.
Although the Toast Inbound team are search engine nerds you’ll be sad to hear this podcast isn’t hosted by us. Instead, you’ll get to hear from the experts at Search Engine Journal and their interviewees. Every two weeks they sit down and provide their listeners with the latest SEO, paid search, social media and content marketing practices.
This podcast is delivered to you by MarketingProfs. Every new weekly episode is based around making you market in a smarter way. The 30-minute episodes in this podcast are rammed with actionable insights and advice for you to use in your own business.
The Social Pros Podcast is brought to you by Jay Baer and Adem Brown. Social Pros takes a look at the real social media practitioners, the ones who are doing the real work for real businesses. Episodes are usually 30-60 minutes and include guest speakers who offer stories and behind the scenes secrets about how huge companies like Ford, Dell, IBM and ESPN use social media.
We may be a little biased to this one seeing as it’s HubSpot’s very own business podcast. However, there’s no denying that The growth Show offers some great tips and strategies on how to grow your business. Each week they have a new guest discussing how they managed to grow their business (or fail growing their business) and how you can do the same.
Mark Schaefer believes that his and Tom Webster’s podcast is ‘the world’s most entertaining marketing podcast’. The podcast is a good mix of humour and marketing. Mark and Tom are often accompanied by guests where they discuss different marketing based topics, as well as real-life situations.
Previously known as copyblogger.fm, the rainmaker podcast discusses a range of topics, with a variety of hosts. From content to social media to entrepreneurial skills, this podcast has it all.
The popular podcast, Online Marketing Made Easy, hosted by Amy Poterfield is aimed more at the business side of growing online. There are, however, some useful tips on how small to medium sized business can get noticed online. Amy also touches on her experiences as an entrepreneur.
Here’s an interesting one… and touchy subject for those content marketers who are allergic to code. This podcast is a great opportunity for marketers to expand their skill set by learning to code through listening. Although this may not seem necessary, as a content marketer it’s important to make your content readable and aesthetically pleasing, the main way of achieving this is through code.
The Agents of Change Podcast is littered with advice and tips that you would not have heard anywhere else. In this podcast, the host, Rich Brooks, interviews marketing experts around the world to find out their greatest advice on growing your business through SEO, social media and mobile marketing. They have a clear goal that they always want to achieve, how to reach your ideal customers and build your business.
This is the only podcast dedicated to HubSpot users. In this podcast hosted by George Thomas and Marcus Sheridan, you can expect to hear the latest HubSpot updates, tools, tips and tricks. If you’re looking to use inbound marketing techniques to grow your business, then this is a great listen.
Jay Acunzo launched Unthinkable Media in the wake of his experience working in digital marketing at Google and HubSpot. Jay provides you with some great inspiration for your next content marketing project.
Although there hasn’t been a new episode for a few months now, ConversationCast is still a very relevant podcast to all of you content marketers out there. In this podcast, you’ll discover the marketing techniques behind one of the hottest software startups, Leadpages. With over 40,000 customers this podcast shows a real example of how to use marketing successfully.
The Social Media Marketing Podcast by Social Media Examiner is hosted weekly by the founder Michael Stelzner. Each weekly show is made up of a 45-minute interview that delves into how businesses are using social media effectively. The podcast provides you with actionable tips to improve your own social media strategy. If you didn’t think social media marketing worked before listening, you’ll certainly think differently afterwards.
Rick Mulready is a Facebook ads expert and is truly passionate about marketing through social media channels. The Art of Paid Traffic podcast covers everything you need to know to beat the competition with paid advertising (without having to spend a fortune). Rick often has guests who are also experts in paid advertising to provide you with cutting-edge tactics.
The Moneyball for Marketing Podcast is hosted by the founder of Crimson Marketing, Glenn Gow. In this podcast, he and his guests focus on the incredible changes happening in marketing organisations, particularly in terms of big data and marketing technology.
In this podcast, the Harvard Business Review takes the time to bring you their most recent marketing findings. If you want to stay up to date with the latest news and up to date information in the business and marketing world then listen to HBR IdeaCast.
This podcast by Todd Wheatland is a little different from others on our list. Instead of providing you with the marketing tips, tricks and news, Todd dives into the back stories of successful marketers to learn their stories. This not only provides you with valuable marketing insight, but it also gives you a peek into the person’s life story. Just a heads up – this is pretty outdated now.
For all of you SaaS companies out there, it doesn’t get much better than this. Every two weeks SaaS copywriter Pawel Grabowski brings you the best tips and strategies to use in your business’ content marketing strategy. Although the podcast is starting to get a little outdated, there still 16 episodes worth of good listening to be had. If you’re looking for SaaS industry related information then this podcast is for you.
You may be thinking, how can I possibly improve my content marketing efforts further after listening to hours of podcasts?
Well, although these podcasts are a great source of information, they’re not tailored to your business. The Toast Inbound content strategy workshop is a fantastic opportunity for you to get insight on how to attract and convert visitors for your business. Typically done over half-a-day, the workshop captures all of the information you need to build a killer content creation plan.
If you want to book a content strategy workshop, click below.
Author – Dan Stillgoe
Dan is a digital marketing executive at Toast Inbound, he holds 5 HubSpot certifications including one in content marketing and uses this to deliver content related services to clients daily.
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