Toast Inbound

Read our Toast Inbound company blogs here, including staff news and information on our digital marketing events.

Digital Marketing Event in Bicester

After the success of our Grand Digital Marketing Tour events in both Abingdon and Banbury, we decided we ought to host a Digital Marketing event in Bicester. The Bicester event will be held on Thursday 14th September, from 12-2pm, at Bicester Hotel, Golf and Spa. Digital Marketing is evolving at a rapid speed – partly […]

Read more
Bakery Shop front design

The Grand Digital Marketing Tour comes to Banbury

At Toast Inbound HQ recently, a member of the team stumbled across a statistic about how future customers will interact with companies to buy products and services. That really got us all thinking about how pivotal a role digital marketing will play. Why? Well here is that statistic: “By 2020, customers will manage 85% of […]

Read more
Creating Buyer Personas

How you can create and benefit from Buyer Personas

What are buyer personas? A buyer persona is a fictional, generalised profile of your ideal customer. Buyer personas are essential when helping to understand your current customers and prospective customers better, making it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. This makes a buyer persona far […]

Read more
Digital Marketing in Banbury

Doing our bit for Digital Marketing in Banbury

How could Toast Inbound help with Digital Marketing in Banbury?  Last week, Toast Inbound hosted the Banbury instalment of ‘The Grand Digital Marketing Tour’. GDMT was born because we realised the correlation between advances in the digital world and the change in the way buyers are interacting with businesses will significantly impact Digital Marketing strategies. […]

Read more
what is search marketing

What is Search Marketing?

Search engines have been our go-to information source for a while now. It’s estimated that globally, 3.5 billion searches are made a day on Google alone. What does search marketing have to do with this? Well, as the name suggests, search marketing is a tactic used to gain online presence and traffic via paid and […]

Read more

Top tip – wondering what to do next with HubSpot? Workflows!

As one of the UK Gold Partners, Toast Inbound gets a good number of enquiries from recently signed up HubSpot customers asking what to do next with HubSpot. For them, “onboarding” is complete, training is done, everything is working – but they know there is lots more to achieve! So – what to do next […]

Read more

Inbound Marketing Tips for 2017

Summarising 107 Sales Statistics to Help You Sell Smarter… continued  In December, we took you through the best inbound sales tips for 2017. In HubSpot’s “107 Sales Statistics to Help You Sell Smarter”, they also snuck in a few marketing statistics that we think are relevant for anyone looking at inbound marketing in 2017. Here’s […]

Read more
We are Hiring card with colorful background with defocused lights

We need you! Digital Marketing Executives in Banbury.

We are looking for good Digital Marketing Executive candidates in Banbury. Drop us a CV and a note if you are interested.  Job Description: Digital & Inbound Marketing Executive Working Hours: Full Time (Mon-Fri, 09:00-17:30 with 1 hour lunch break) Remuneration: ~£20-22k pa plus eligibility to bonus scheme Location: 16, North Bar, Banbury, OX16 0TF […]

Read more
Charlotte Toast Biog

Considering working for an inbound marketing agency?

Working for an inbound marketing agency: Why? Working for an inbound marketing agency means that you take the elements of traditional marketing that are still effective, and combine them with new ideas that add a new dimension to how businesses attract customers to buy their services and products. Working for an inbound marketing agency means constant variety, working with […]

Read more
Simon Toast Biog

Google Adwords – Generate website traffic or generate website contacts?

There’s always a bit of dilemma when we’re working with a Google ads agency. Is the primary purpose to generate and track traffic to a quick sale, or is it to generate website contacts with names and personalities?

Read more

Marketing Technology Trends – Marketing Apps or an Inbound Marketing Platform?

MARKETING TECHNOLOGY TRENDS – APPS OR AN INBOUND MARKETING PLATFORM? The height of Marketing Technology when I was a Marketing Junior was a nifty invention from Microsoft called Excel. It was the one place to record contacts details, leads from shows, and other prospect lists. If you wanted to track a contact from first connection […]

Read more

Social Media Marketing creates Traffic but Inbound Marketing makes the sale

Use social media marketing to create traffic and use inbound marketing to draw leads through the funnel Reading a recent article on “The Top 10 Social Media Marketing questions from Business Leaders”, the vast majority were still around the general area of “What do I do with it?”. Yet there seems to be a wonderful […]

Read more