B2B digital marketing has been dominated by static text and image content for too long. Prospective buyers are now increasingly looking for video content to aid them in answering questions and making decisions.
If you need convincing, then consider these interesting statistics:
These stats cannot be ignored. The clear message is that video is an incredibly powerful marketing communications tool and we should all be using it on our websites.
We at Toast Inbound understand that this shift towards video is something that both time and money should be invested in. As content marketing specialists, we pride ourselves on knowing what content will work best for you and keep that at the forefront of our work. Our new videos for websites service uses a proven method of engaging with audiences – there are no gimmicks here!
The short answer is “like all other content”. We are so conscious that specialist video companies can be quite intimidating with their clapperboards and teams of people (who all need paying). As such, we approach the making of a video in just the same way as we prepare for any premium content to be placed on a website.
We take the inbound marketing approach to creating the perfect video:
Only then will we use our film crew with their state of the art equipment to shoot and edit the video to the highest standard. We’ll be careful to capture the tone of your organisation and the mood you want to use.
If you use a specialist video company, they would then just send you the final copy and leave you to do something with it. At Toast Inbound, our web experts, SEO folk and social media team will then help you amplify your video on the correct digital channels based on your buyer persona. It’s not just creating a video – it is using video content to grow your business.
Combining our business experience with our digital knowledge means that we can help you when it comes to developing videos for websites and other social media. Not only do we know the right tools to use, but we have a track record of developing ideas into videos which engage your visitors and encourage them to explore your solutions further.
Whether you are looking for a short video for a blog or want to get a glimpse of how we could help you longer term, we are more than happy to help.