Website Maintenance and SEO

A major part of our role as digital marketing consultants is maintaining websites to a high standard and improving SEO. Here in our website maintenance and SEO blog, we share insights and information on how you can improve your website. 


location based SEO

Location based SEO – how to rank for a targeted area

Why the need for a change in SEO tactic? “Google estimates that 73% of online activity has to do with local searches” The discipline of SEO has evolved greatly in recent years. You can attribute this change to Google’s ever-evolving Search algorithm, but also to the fact that the way we’re searching is changing. Long-tail, […]

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seo analysis tools

5 of the best SEO analysis tools within SEMrush

There are hundreds of different SEO analysis tools available on the market with a range of price tags suitable for all budgets. When it comes to the best SEO analysis tools, price is not always indicative of how useful the tool is. For example, at Toast Inbound we’re huge fans of LSIgraph, a free tool […]

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latest seo technique

Latest SEO technique: Topic Clusters

Search engine optimisation is more than just an online marketing tool. It’s a discipline, and one that evolves over time and not only as its users become more expert. SEO develops as Google and other search engines change their algorithms over time, promoting new practices while letting others become entirely obsolete. One of the latest […]

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seo audit

6 key benefits of performing an SEO audit

So you’ve checked out your website’s performance in Google Analytics and found that organic traffic is flat or down. You may also have noticed no movement in the number of leads your digital marketing and website are generating. You’ve heard that SEO can help improve your presence in search engine results – but which SEO […]

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creating a corporate video

Creating a Corporate Video – What to Consider

A few months back, we announced that we’re now able to create corporate videos for websites: from concept through to final edit. We decided we ought to practice what we preach and shoot our own promotional video for Toast Inbound. We’ll tell you more about how that panned out in a future blog – however, […]

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The Future’s here… the Future’s Video

Since the Internet burst onto the scene and became publicly available in the early 90’s, its exponential growth has revolutionised the way we live in practically every aspect of our lives. In January 2017, it was estimated there are 3.773 billion users globally, defining the Internet as the world’s largest marketing platform. Throw social media […]

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admin ajax

Hubspot and WordPress

Hubspot has a pretty hefty content management system for sites hosted on their COS, but what if you need to integrate Hubspot and WordPress? As WordPress experts we help businesses that want to retain their existing WordPress install and integrate all of Hubspot’s functionality into their current site. Hubspot and WordPress can play very nicely together if everything is […]

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admin ajax

Get more from my WordPress website

We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.  Push a bit and the bottom line is that the website is not bringing in anything like the business that they expected. So if that is you, then you are not alone by […]

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seo myths

17 SEO myths you should leave behind

Search engine optimisation has been important for businesses for many years now. As the majority of people who search for your business or services are going to be using search engines, it’s crucial that you are optimised enough for them to find you. There are lots of different methods and factors that go into SEO […]

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